Wednesday, January 7, 2009

just how beautiful?

For those wondering why radio stations are struggling so much these days and losing out to services and technology that consumers are willing to PAY for instead of turing on the radio, here is one more example.

Granted, this could be poor journalism too. This story is about a station changing its format to "beautiful music" but it doesn't give one example or clue as to any songs or artists the station is now playing.

Personally, I associate "beautiful music" with the elevator music FM's in the 70's and early 80's in large markets. Those have been gone for 20 years or longer. If there was a demand, believe me those stations would still be around and in the radio format wheel today.

I'm not going guess what this station is now playing. And there is no reason to tune away from whatever else I'm listening to just to find out.

The joke going around the office is that the writer of this story will be hired as News Director at this "beautiful music" station.

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