The end of an era in St. Louis

Wow. It almost seems un-American. To see the latest radio ratings for St. Louis and not see KMOX in the top spot. First time in more than 40 years that has happened.



http://blogs.riverfronttimes.com/dailyrft/2009/10/the_mighty_mox_has_fallen_kmox_out_as_no_1_station_in_st_louis.php

Now it will be interesting to see if or how the station rebounds from this.

But I have to tell you. I think this is the start of the decline of KMOX. Just like WGN in Chicago, the one-time "full service" stations have gone the more typical "radio way" and stopped caring about continuity and programming. Listeners, especially the older audience who grew up with these stations, are smart enough to notice that the effort just isn't what it used to be.